The Girl Effect

A simple, striking piece of film using just typography to portray a charity named The Girl Effect. The campaign is encouraging viewers to donate money to various schemes aimed specifically at girls in third world countries to help them create a better life for them, their families and their community.

Shows that you don't always have to show shocking images to produce a thought provoking piece of work. A really nice well designed and usable website goes alongside the campaign designed by Wieden+Kennedy. See it here: http://www.girleffect.org/

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http://www.wk.com/